Privacy policy

Introduction and Scope

stridemax ("we," "us," or "our") operates the website stridemaxshop.myshopify.com (the "Site"). We are committed to protecting your privacy and being transparent about how we collect, use, and share your personal information. This Privacy Policy explains our practices regarding personal data when you visit our Site, place an order, or otherwise interact with our services.

This policy applies to all visitors and customers in the United States and is designed to comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). If you are a California resident, please pay particular attention to the sections titled "California Consumer Rights" and "Do Not Sell or Share My Personal Information."

Last updated: 2026

Information We Collect

We collect several categories of personal information depending on how you interact with our Site and services. The categories include:

Order and Contact Information

When you place an order or create an account, we collect:

  • Identifiers: your full name, email address, billing and shipping addresses, and telephone number (+1775980212).
  • Payment information: credit or debit card details, billing address, and related payment data. Payment card information is processed securely by our third-party payment processor and is never stored on our servers.
  • Order details: product selections, order history, purchase amounts, shipping preferences, and transaction records.
  • Customer service records: correspondence, inquiries, support requests, and return/exchange information.

Device and Usage Information

When you visit our Site, we automatically collect certain technical and usage data, including:

  • Device identifiers: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), and unique device identifiers.
  • Usage data: pages viewed, time spent on pages, links clicked, referring/exit pages, date and time stamps, clickstream data, and search queries entered on our Site.
  • Location information: approximate geographic location inferred from your IP address.

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity. See the "Cookies and Tracking Technologies" section below for detailed information.

Information from Third Parties

We may receive information about you from third-party service providers (such as fraud prevention services, analytics providers, and marketing partners) and combine it with information we collect directly.

Information You Provide Voluntarily

We collect any additional information you choose to provide, such as product reviews, survey responses, contest entries, or other communications with us.

How We Use Your Information

We use the personal information we collect for the following business and commercial purposes:

Order Processing and Fulfillment

  • To process, confirm, and fulfill your orders, including arranging for delivery within 3-5 working days (free shipping within the United States).
  • To send order confirmations, shipping notifications, tracking information, and delivery updates.
  • To process returns, exchanges, and refunds in accordance with our 30-day return policy.
  • To manage your account and maintain order history.

Customer Service and Communication

  • To respond to your inquiries, support requests, and customer service communications.
  • To send transactional emails and important notices about your orders or account.
  • To resolve disputes, troubleshoot problems, and investigate complaints.

Business Operations and Legal Compliance

  • To comply with applicable federal and state laws, including tax reporting, record-keeping, and accounting requirements.
  • To detect, prevent, and investigate fraud, security incidents, and potentially illegal activities.
  • To enforce our Terms of Service, this Privacy Policy, and other legal rights.
  • To respond to legal process, government requests, and law enforcement inquiries.

Site Improvement and Analytics

  • To analyze how visitors use our Site and understand usage patterns and trends.
  • To improve our Site functionality, product offerings, customer experience, and services.
  • To conduct internal research, testing, and quality assurance.
  • To troubleshoot technical issues and optimize Site performance.

Marketing and Advertising

  • To send you promotional emails, newsletters, and special offers (only with your consent or as permitted by law; you may opt out at any time).
  • To display personalized advertising and content on our Site and third-party platforms.
  • To conduct marketing analysis and measure the effectiveness of our advertising campaigns.
  • To administer contests, promotions, and surveys.

How We Share Your Information

We do not sell your personal information to third parties for monetary consideration. We share your information only in the limited circumstances described below:

Service Providers

We share personal information with trusted third-party service providers who perform services on our behalf, including:

  • E-commerce platform and hosting: Our Site is hosted on Shopify, which provides the technical infrastructure, shopping cart functionality, and order management systems. Shopify processes personal information on our behalf in accordance with its own privacy policy and data processing agreements.
  • Payment processors: We share payment information with secure third-party payment processors who handle credit card transactions and process payments. Payment card data is transmitted directly to the payment processor using industry-standard encryption and is never stored on our servers.
  • Shipping and fulfillment: We share your name, shipping address, phone number, and order details with shipping carriers and fulfillment partners to deliver your orders within 3-5 working days (free shipping within the United States).
  • Analytics providers: We share device and usage information with analytics services (such as Google Analytics) to understand Site traffic, user behavior, and performance metrics.
  • Marketing and advertising partners: We may share limited information with email marketing platforms, advertising networks, and social media platforms to deliver targeted advertising and measure campaign effectiveness.
  • Customer service tools: We may use third-party customer support and communications platforms that access customer information to help us respond to inquiries.
  • Fraud prevention and security: We share information with fraud detection services and security providers to protect against unauthorized transactions and security threats.

All service providers are contractually required to protect your information, use it only for the specified purposes, and comply with applicable privacy laws.

Business Transfers

If stridemax is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Legal Requirements and Protection of Rights

We may disclose your information when we believe in good faith that disclosure is necessary to:

  • Comply with applicable laws, regulations, legal process, or enforceable governmental requests.
  • Enforce our Terms of Service, this Privacy Policy, or other agreements.
  • Detect, prevent, or investigate fraud, security incidents, or technical issues.
  • Protect the rights, property, or safety of stridemax, our customers, or the public as required or permitted by law.

With Your Consent

We may share your information with third parties when you have provided explicit consent for us to do so.

Cookies and Tracking Technologies

Our Site uses cookies, web beacons, pixels, and similar technologies to collect information about your browsing activity and enhance your experience.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website remember your preferences, recognize you on return visits, and provide certain functionality.

Types of Cookies We Use

Essential cookies: These cookies are strictly necessary for the Site to function. They enable core features such as the shopping cart, checkout process, secure login, and page navigation. You cannot opt out of essential cookies without affecting the functionality of the Site.

Functional cookies: These cookies remember your preferences and choices (such as language, region, or display settings) to provide a more personalized experience.

Analytics cookies: We use analytics cookies (including Google Analytics) to collect aggregated information about how visitors use our Site, which pages are most popular, and how users navigate through the Site. This helps us improve Site performance and user experience.

Advertising and marketing cookies: These cookies track your browsing activity across websites to deliver personalized advertising and measure the effectiveness of our marketing campaigns. They may be set by us or by third-party advertising networks.

Third-Party Cookies

Some cookies are placed by third-party service providers, including Shopify, Google Analytics, social media platforms, and advertising networks. These third parties may collect information about your online activities over time and across different websites.

Managing Cookies

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. You can also delete cookies that have already been set. Please note that disabling essential cookies will prevent certain features of the Site from functioning properly, and you may not be able to complete a purchase.

To learn more about cookies and how to manage them, visit www.allaboutcookies.org.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Because there is no common industry standard for recognizing DNT signals, our Site does not currently respond to DNT browser signals. However, you may exercise your privacy rights as described in the "California Consumer Rights" section below.

California Consumer Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information. This section describes your California privacy rights and how to exercise them.

Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information from California consumers:

  • Identifiers: name, email address, postal address, phone number, IP address, and unique device identifiers.
  • Commercial information: order history, purchase records, product preferences, and payment information.
  • Internet or network activity: browsing history, search history, and information about your interaction with our Site.
  • Geolocation data: approximate location derived from IP address.
  • Inferences: preferences, characteristics, and behavioral trends derived from the above information.

Your California Privacy Rights

California residents have the following rights:

Right to Know

You have the right to request that we disclose:

  • The categories of personal information we have collected about you.
  • The categories of sources from which we collected your personal information.
  • The business or commercial purpose for collecting, selling, or sharing your personal information.
  • The categories of third parties to whom we disclose your personal information.
  • The specific pieces of personal information we have collected about you.

Right to Delete

You have the right to request that we delete the personal information we have collected from you, subject to certain legal exceptions (such as information we are required to retain for tax, accounting, or legal compliance purposes).

Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

Right to Opt-Out of Sale or Sharing

You have the right to opt out of the "sale" or "sharing" of your personal information as those terms are defined under California law. See the "Do Not Sell or Share My Personal Information" section below.

Right to Limit Use of Sensitive Personal Information

If we use or disclose sensitive personal information for purposes beyond those permitted by law, you have the right to limit such use. We do not currently use or disclose sensitive personal information for purposes that would trigger this right.

Right to Non-Discrimination

You have the right to exercise your California privacy rights without receiving discriminatory treatment from us. We will not deny you goods or services, charge different prices or rates, provide a different level of quality, or suggest that you will receive discriminatory treatment for exercising your privacy rights.

Authorized Agent

You may designate an authorized agent to submit requests on your behalf. If you use an authorized agent, we may require proof of your written authorization or a power of attorney before processing the request.

Verification Process

To protect your privacy, we will verify your identity before fulfilling a request to know, delete, or correct your personal information. We may request additional information from you to confirm your identity and ensure that the request is legitimate. The verification requirements will depend on the sensitivity of the information requested and the risk of harm from unauthorized access.

Do Not Sell or Share My Personal Information

We do not sell your personal information for monetary consideration. However, under California law, "sharing" includes disclosing personal information to third parties for cross-context behavioral advertising (also known as targeted advertising). When we allow third-party advertising partners to collect information through cookies and similar technologies on our Site, this may constitute "sharing" under the CCPA/CPRA.

Opting Out of Sharing for Advertising

California residents have the right to opt out of the sharing of personal information for targeted advertising purposes. To exercise this right:

  • Adjust your cookie preferences using your browser settings to block third-party advertising cookies.
  • Use the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
  • Contact us using the information provided in the "How to Exercise Your Rights" section below, and we will assist you in opting out.

No Sale of Personal Information of Minors

We do not knowingly sell or share the personal information of consumers under 16 years of age. See the "Children's Privacy" section below.

How to Exercise Your Rights

To exercise your California privacy rights or any other privacy rights described in this policy, please contact us using one of the following methods: